Poor Woody was leaving the squadron aboard the ship, and as anyone who served in the Navy knows, you have to get him a cake for the Squadron’s “Hail and Farewell” ceremony. Unfortunately, the baker’s assistant read and executed the request just a little too perfectly/literally.

CoAspire uses its ISTCE concept that it developed to determine whether or not to pursue an activity or a good idea, ISTCE is pronounced Iced Sea. Innovation has to occur first, then the company has to conduct quick strategic planning to see if it makes sense to even pursue the work. Is the juice worth the squeeze? Then, some what-if, quick initial tactical planning - how would we do the work and/or win the work? All of that has to be done before spending any capital. Money, people, time. In other words, don’t spend your money or other investor’s money, waste people’s time until you’ve got a good idea, and have done the initial strategic and tactical planning. After the capital infusion, at that point it’s all about the execution, follow-up and constant reiteration of ISTCE. You can have someone else bake the cake, but you better make sure it comes out right. You’ll be judged on every slice.